Selling products online is the best way to reach new customers, particularly when you're an authorized Amazon reseller. However, while you may be using above-board tactics and methods, not everyone else is. Unauthorized sellers on Amazon have become a big problem in recent years, cutting into some brands’ profitability and reputation.
Keep reading to learn how to stop unauthorized sellers on Amazon so that you can maintain a strong business presence on the platform—and keep your products and brand protected.
Simply put, these resellers buy your products in bulk and then turn around and start selling them without your permission. Sometimes, they can use a similar brand name, or they might use a different name. Either way, they're harming your business in two ways:
So, once you identify an unauthorized seller, you need to act swiftly. Let's find out how...
Unfortunately, because Amazon is such an open marketplace and contains over 350M+ items, the company is not always great about helping authorized sellers combat unauthorized ones. There are guidelines and Amazon seller requirements brands must consider when they join the marketplace—but even with these measures, unauthorized sellers still slip through the cracks.
There are some steps you have to take when you discover unauthorized sellers of your products, but keep in mind that the whole process can take time, and it can sometimes feel like a game of whack-a-mole. As soon as you get one seller removed, another may take its place.
Here are tips on how to restrict sellers on Amazon:
When figuring out how to stop resellers on Amazon, one of the most significant problems is that you don't technically own your product listing. Since Amazon owns all listings, you have to follow the company's policy, which may not always work in your favor. So, when it comes to kicking sellers off an Amazon listing, the process is a bit tedious and time-consuming.
Here are our recommendations on how to remove a seller from your Amazon listing:
As an Amazon seller, you can broaden your reach and potentially earn more money by working with the help of a trustworthy Amazon Wholesale Seller or Amazon Seller Consultant. In this case, you sell your products in bulk, and they resell them to customers, so everyone wins. However, how can you tell if a seller is authorized or not? Unfortunately, there is no official "Amazon Authorized Reseller" badge or certification, so you have to do some homework.
Here are some tactics you can try:
As a top Amazon seller and agency since 2013, we’ve helped 100+ brands tackle brand management and protection, customer service, logistics, marketing, advertising, and more. SupplyKick can help you figure out the complexities of selling on Amazon and take your marketplace presence and growth to the next level. Contact us here to get started.