Read our Ultimate Amazon Marketing Playbook for a complete guide on the top marketing and advertising strategies to grow your brand presence and sales on Amazon.
SupplyKick is your strategic marketplace partner for navigating Amazon’s complexity and developing long-term growth strategies that will increase sales. Contact us to speak with an Amazon consultant about how to drive growth while eliminating extra work for your team.
Whether you're an Amazon wholesale seller or working with an Amazon marketing agency, an optimized advertising strategy is one of the most essential elements of a successful marketplace seller—and ultimately increasing sales on Amazon. However, creating an effective Amazon advertising strategy that actually generates a return on your investment is much more challenging than it might seem at first glance. In a world that is swamped with digital ads everywhere you turn, making your own ads stand out from the crowd can be a tall order.
Let’s take an in-depth look at the various types of available Amazon advertising campaigns, how to go about creating a campaign that will maximize your ROI, and how an Amazon advertising agency may be able to help you make the most of your advertising resources.
When it comes time to create your first Amazon advertising campaign, you’re going to find that you have a wide range of options to choose from. While these options may be a little confusing to navigate at first, the good news is that they give you plenty of flexibility when it comes to developing your overall advertising strategy.
To help you better understand the options that you have available, let's dive into the three main types of advertising campaigns that Amazon makes available to its sellers:
On the surface, advertising on Amazon may seem relatively straightforward—and while creating an Amazon advertising campaign is certainly a simple process, creating one that actually generates a significant return on your investment is an entirely different game. We’ll dive into how to get started utilizing the Amazon advertising platform to create your first advertising campaign:
Of course, learning how to develop an effective Amazon PPC management strategy that enables you to maximize your Amazon advertising revenue—and understanding the impact of Amazon SEO—is a much steeper learning curve than simply learning how to set up and launch your first campaign. Succeeding at advertising on Amazon requires you to constantly test and evaluate new approaches, including how your ads are targeted, when to launch campaigns, how much to spend on a campaign, and more. If you are looking for ways to reduce the amount of trial and error required before you start finding success advertising on Amazon, completing an online Amazon advertising certification program is an excellent option to consider. Another excellent option to consider is working with an Amazon advertising agency that will be able to help you fine-tune your strategy and maximize your early results.
Optimizing your Amazon marketing strategy on your own can often be a difficult, time-consuming, and costly process. However, the potential benefits of advertising on Amazon are simply too promising to ignore—for example, our partner Ultra Ankle saw an 80% YoY increase in Amazon sales from advertising.
At SupplyKick, our team of Amazon advertising experts work closely with our partners to develop an advertising strategy that is best suited for them, their budget, and their advertising goals. Connect with us to learn more about our Amazon consultancy services and how we can help you grow your Amazon sales with customized advertising strategies.