Read our Ultimate Amazon Marketing Playbook for a complete guide on the top marketing and advertising strategies to grow your brand presence and sales on Amazon.
conversion rate increase from optimized product listings
of Amazon shoppers choose a listing based on photography alone
monthly new-to-brand customers generated from advertising alone
of consumers check product reviews on Amazon prior to purchasing
SupplyKick is your strategic marketplace partner for navigating Amazon’s complexity and developing long-term growth strategies that will increase sales. Contact us to speak with an Amazon consultant about how to drive growth while eliminating extra work for your team.
Amazon is a massive marketplace with millions of Amazon sellers. In a saturated marketplace where sellers constantly compete for shoppers’ attention, success as an Amazon business depends on your ability to stand out and clearly convey your value. Thankfully, Amazon has provided Brand Registered sellers with a tool specifically designed to grow brand awareness and increase sales: Amazon Stores. Also known as Amazon Storefronts, his solution enables brands to own their marketplace presence, connect directly with customers, and stand out from the competition—and when leveraged effectively, an Amazon Store can lead to a 30% increase in Amazon sales.
To help you better integrate an Amazon ecommerce store into your marketing strategy, we’ll explore:
An Amazon Storefront acts as a “mini-website” within the marketplace where retailers can create a custom, multipage shopping experience to build loyalty and trust for long-term, repeat customers. Retailers can use their Amazon brand store to showcase their entire product assortment in a single location, highlight top content, photography, and graphics–all on a customizable page with personalized branding and logos.
Similar to a landing page, brands can use their Amazon Store link in various ad campaigns (Sponsored Display, display ad campaigns, etc) to capture the attention of on-and-off platform traffic—and an optimized Storefront can convert potential shoppers into repeat customers. Remember, your paid and organic efforts should work in tandem to create a consistent customer experience. Your ad content, product listings, and Store should relate to each other and reinforce the value of your products.
Beyond supporting your Amazon PPC advertising and marketing efforts, Amazon Stores also help businesses better understand consumer trends. Amazon created Store Insights—a valuable Amazon sales analytics tool that tracks the traffic and sales a Storefront receives. This feature helps brands understand their customer, product and sales performance, and adapt their marketing strategy to improve conversion.
Before opening an Amazon Storefront, a brand must have a valid Amazon seller account and be a member of the Amazon Brand Registry program (once enrolled, there’s no additional process to apply for an Amazon Storefront).
Retailers not yet enrolled as a Brand Registered seller can still get their products featured in an Amazon Store via the Amazon Influencer Program. Within this program, registered influencers partner with various brands, adding products to their curated Amazon Influencer Storefront and promoting it to their followers. While this can be a great introductory step to the world of Stores, Amazon affiliate programs limit the amount of control a brand has over its products and story.
Once you have successfully enrolled in the Amazon Brand Registry program, you are ready to build your Storefront directly within your Amazon seller account (no separate Amazon Storefront login needed!). However, before diving into the Amazon Storefront builder, we suggest taking the time to craft a detailed plan for your Store, complete with goals, brand assets, and featured content.
5 Steps to Set Up Your Amazon Store
Looking for Amazon Storefront examples? Check out your Amazon Marketing & Advertising Playbook to see Stores in action and learn even more about the value of a holistic marketplace strategy.
As an Amazon agency and wholesale seller, we’ve seen the benefits of Amazon Stores. Our in-house marketing, creative, advertising, and data experts act as an extension of your team, taking the time to truly understand your brand—your value prop, your customer, and goals for your business—to create a comprehensive marketplace strategy to accelerate Amazon sales.
If you’re interested in learning more about how we can help you design and optimize the best possible Storefront for your brand, let’s connect.