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Selling Wholesale on Amazon

The first step to starting a successful career as an Amazon wholesale seller is finding the right products to sell. While it is entirely possible to design and manufacture your own line of products from the ground up, this is a hurdle that is simply too steep for many Amazon sellers to overcome. Thankfully, there is an option that can allow you to get your Amazon store up and running in far less time–purchasing wholesale products to resell on Amazon. 

Selling wholesale on Amazon entails partnering with a supplier to purchase discounted products in bulk before reselling them in your own store. While sourcing wholesale products can be an excellent way to sell just about any product you want to without having to manufacture it yourself, selling wholesale Amazon products still comes with its own unique challenges. For one, it is vital to choose suppliers that you can trust to deliver high-quality products on time and on budget. Other key elements to successfully selling wholesale products on Amazon include effective inventory management techniques and forecasting, as well as a proven wholesale Amazon marketing strategy

Despite its many conveniences, selling wholesale on Amazon can still come with a learning curve. At SupplyKick, some of the top questions we get asked about how to sell wholesale on Amazon include:

  • How do I sell directly to Amazon via Vendor Central?
  • How do I market wholesale products?
  • How can I maximize my profit margins while selling wholesale?
  • What is the difference between Amazon wholesale and Amazon FBA?
  • What is the difference between dropshipping and Amazon FBA?

To help you decide if selling wholesale on Amazon is the right choice for you and your business, a trusted wholesale partner will take a look at everything you need to know about Amazon wholesale, including how to sell wholesale using Amazon FBA, the important differences between Amazon FBA wholesale products and private label products, and proven wholesale marketing strategies that you can leverage to boost your sales.


Wholesalers for Amazon FBA

Amazon FBA (Fulfillment by Amazon) is a service that allows you to ship your products in bulk to Amazon warehouses and have Amazon handle inventory management and order fulfillment on your behalf. Amazon does charge fees for this time-and-resource-saving service, and Amazon FBA fees can vary depending on the type of products you are selling, how much space they take up, how long they are stored in Amazon's warehouses before they are sold, and more factors. 

If you are purchasing products wholesale to resell on Amazon, enrolling in the Amazon FBA program can offer a lot of benefits. However, you will still have a number of responsibilities left to deal with, including managing your inventory in a way that allows you to minimize Amazon FBA fees. For Amazon sellers who want to completely eliminate all responsibilities associated with inventory management and order fulfillment, partnering with a wholesale service that utilizes Amazon FBA can be a highly beneficial option.

At SupplyKick, for example, we partner with a wide range of Amazon wholesalers to purchase their products in bulk before reselling them via Amazon FBA. When you partner with SupplyKick as an Amazon wholesaler, all you have to do is ship your products via LTL or Parcel; we handle the entire process from that point forward, including processing returns and absorbing all referral and fulfillment fees. You can learn more about FBA and its alternatives here.


Amazon FBA Wholesale vs Private Label

There are plenty of important differences between private label and wholesale products. Private label products are products that are purchased wholesale and rebranded to look like your brand's original product before they are resold to individual customers. Amazon Basics is a great example of a private label brand. Wholesale products, meanwhile, can be any product that is purchased or sold in bulk, and they are not relabeled or rebranded in any way before they are resold. 

There are a few important factors to take into account in the Amazon FBA wholesale vs private label debate. While selling private label products can be a great way to promote your brand, it also means that you will be responsible for creating branded design elements and packaging for those products. It is also often much easier to market products from an established and trusted brand than it is to market products under your own brand. It is worth noting, though, that private label wholesale products are often more affordable than their branded counterparts, even if they are sometimes more difficult to source.


Amazon Wholesale Marketing Strategies

Finding a reliable supplier who is able to provide you with high-quality wholesale products is an important first step to succeeding as an Amazon wholesaler, but it's only half the battle. If you don't have an effective Amazon marketing strategy, you may struggle to generate a lot of sales, no matter how great your products happen to be. 

All good Amazon wholesale marketing strategies start with optimized product listings. You will want to ensure that you are using multiple high-quality photos of your products as well as compelling product descriptions. Utilizing the Amazon Enhanced Brand Content feature is another great way to make your product photos and descriptions as appealing as possible. Lastly, you will want to utilize good SEO practices such as populating your product descriptions with targeted keywords in order to make your products rank higher in the results when customers search for products like yours on Amazon. An Amazon listing optimization service can lend you their expertise and develop effective listing strategies for you as well.

Once you have optimized your product listings, it's time to get started marketing them. To this end, there is no limit to the number of strategies that you are able to employ as an Amazon wholesale seller. From Amazon PPC ads, to social media marketing, to email, you'll have no shortage of options to choose from when it comes time to get started marketing your products. You can even continue your marketing efforts after a sale—Amazon Review Services can help you foster positive reviews while staying within Amazon’s strict guidelines.

Of course, all of these options can often be dizzying for Amazon sellers who are not already digital marketing pros. Learning how to properly execute an effective Amazon marketing strategy is something that can often take years of trial and error. For Amazon sellers who don't have the time or know-how to market their products on their own, partnering with an Amazon marketing agency can be an ideal solution. If you’re looking to expand your presence on online marketplaces, we offer services for Walmart Marketplace sellers, too.

At SupplyKick, we offer proven Amazon SEO services and marketing services designed to help Amazon wholesale sellers grow their business and maximize their revenue. Our experienced team has worked with 100+ partners to help reach their goals. Amazon sellers who partner with SupplyKick to market their products see an average conversion rate increase of 60%. To learn more about what it means to partner with SupplyKick, contact our team today.

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