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Amazon Brand Marketing Lookbook

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Amazon Brand Marketing Lookbook: Inspiration and best practices for Amazon storefronts

Amazon Marketing Agency

You have a great product line and a highly receptive target market. Adding Amazon to your omnichannel sales strategy is the logical next step, but it can be incredibly risky if you aren’t familiar with the process. That’s where working with a specialized Amazon consulting agency can really work in your favor.

You would go to a doctor for medical advice or a lawyer for legal advice, right? An Amazon marketing agency assists in the same manner. They act as your personal expert on all things related to growing your business on Amazon, working hard to ensure your business scales and prospers while following all necessary guidelines and best practices.

These strategists make it a point to know everything required for Amazon success. They handle everything from staying on top of the platform’s frequent changes and new features to monitoring ad spend, brand control, and building an eye-catching Storefront. By partnering with a digital marketing agency, you can ensure your Amazon marketing services are handled on a day-to-day basis in a manner that ensures your success.

Further, they make it their mission to know the platform inside and out, including what’s working now to increase sales on Amazon. They can help you improve your product listings with creative enhancements that drive conversion and improve overall return on investment. Plus, they have a deep understanding of the Amazon sales algorithm and how to best word product description copy and format photos for increased interest.

Simply put, working with an Amazon marketing agency allows you to save time and resources while freeing up your attention for other important aspects of your business. If you’re serious about growing as an Amazon seller, this is the best method to take your sales to the next level. 

Keep reading to learn more about how working with a dedicated digital marketing consultant is a wise choice:


Types of Amazon Marketing Agencies

It’s important to understand that not every Amazon marketing agency is equal. Some only offer highly specialized services, while others offer a more full-service approach. The various types of Amazon digital marketing services include:

  • Amazon Branding Agency: This type of digital marketing strategist helps you come up with branding that carries across all product listings and channels, including social media. If you have a general ecommerce website, they will help tie everything together so that your marketing is always cohesive.
  • Amazon Content Agency: Writing compelling and exciting copy for your product descriptions is paramount to your success. This agency works hard to ensure your listings feature the right number of descriptors and give buyers a real sense of why they need a specific product in their lives.
  • Amazon Creative Agency: In general, creative agencies generally handle the visual elements you see on an Amazon listing. This can be anything from the way a photo is laid out to the ehanced brand content, videos, and design of the product listing itself.
  • Amazon Advertising Agency: Paid and promoted advertising is a big deal when it comes to your success as a third-party seller on Amazon. This type of agency will execute effective Amazon PPC management strategies and ensure your paid ads are executed and optimized for best success.
  • Amazon Optimization Agency: Search engine optimization (SEO) and algorithm optimization are just as important when it comes to selling on Amazon. This agency will help ensure your listings are hitting all the necessary marks and best practices.
  • Amazon Listing Agency: If you’re short on time, you’ll want to work with this type of agency. They’ll take your products and upload the listings on your behalf in a manner that ensures sales success.
  • Amazon Review Service Agency: Reviews are a critical part of selling on Amazon. This agency will assist with handling reviews and encouraging customers to leave positive ones after a purchase.
  • Full-Service Amazon Agency: Of course, the one you really want to work with is a Full-Service Amazon Agency. These firms make the whole process even easier by being a one-stop shop for everything related to selling online. Not only do they help you adjust your product listings according to what works well, they’ll assist with every little element of the process from start to finish.

Full-service digital marketing agencies are really the most cost-effective way to improve your Amazon sales. They’ll work to ensure all aspects of your business are handled, leaving you free to focus on more important tasks.


Amazon Marketing Services

Just like marketing any ecommerce brand online, Amazon marketing services often encompass a wide variety of different tasks that would be incredibly difficult to take on all by yourself or even with a small in-house team. By having a dedicated partner to consult about your Amazon marketing strategy, you’ll rest assured that every aspect is handled in the best manner possible.

Furthermore, working with an Amazon marketing agency ensures your product pages and Storefront are always optimized to industry standards for a better return on investment. A few of the most common Amazon marketing services include:

  • Search Engine Optimization: This is where an Amazon SEO consultant reviews your product listings, photo, and copy to ensure they include the best wording and tags for Amazon’s built-in search results.
  • Listing Optimization: Your digital Amazon listing optimization partner will look through each of your listings to find areas of improvement, such as rewriting copy, enhancing photos, or adding appropriate keywords.
  • Keyword Research: Understanding what keywords to try to target for a specific product is important. By conducting thorough keyword research, it is easy to understand what to include in product description copy, product names, and more.
  • Paid Advertising: Pay-per-click (PPC) advertising is just as important on Amazon as it is on social media or search engine listings. Having someone knowledgeable to run this for you is critical.
  • Product Photography: In order to sell products successfully on Amazon, you have to have top-notch product photos (white background, lifestyle, graphic overlays, etc.). This is one area where a lot of third-party sellers struggle.
  • Product Content: Accurate and enticing marketing copy for your product descriptions can really set you apart from the competition as well as ensure your branding shines.
  • Storefront Design: Your Storefront needs to look professional and organized, but this process can take a lot of time and effort without the help of a professional.

And that’s just the start of everything an Amazon consultant or agency can do for your business. Hiring an Amazon marketing company is about more than just having someone design your listings page and run a few ads. It all comes down to having a winning strategy team on your side to make your Amazon store as functional and successful as possible.


Amazon PPC Management

One of the most critical elements to any Amazon marketing strategy is pay-per-click (PPC) advertising. After all, if you’re not driving traffic to your listings through paid advertising, there’s very little chance that customers can find what you’re offering. However, this can easily become an overwhelming task if you aren’t familiar with how it all works.

There are essentially three types of Amazon PPC ads: Sponsored Products, Sponsored Brands, and Sponsored Display (formerly Product Display) ads. With each one, Amazon will place your ad at the top of search results for certain keywords and you’ll pay them a small fee each time someone clicks on it. As you can see, the fee for this type of service can easily add up in a hurry if you’re blindly putting paid ads out there.

That’s why you need a knowledgeable Amazon advertising partner to help you along the way. Working with a dedicated Amazon PPC agency can help ensure your ads are actually making a positive return on ad spend (ROAS) and not just sucking your budget dry. They’ll also be able to help with other Amazon advertising services, such as paid marketing to sell your products on social media or through other marketing channels.

But that isn’t where the benefits of having a partner like this ends. Agencies that specialize in Amazon advertising management also handle tasks like coupons, special promotions, email marketing, budget monitoring, and much more. An omnichannel approach to digital marketing is always key and working with a team of Amazon experts is the fastest way to grow your sales.

When looking around for an Amazon advertising agency to hire, make sure you consider only those who have experience in paid marketing for ecommerce brands. By doing this, you’ll narrow the pool down to those who have the skills necessary to ensure your PPC campaigns are a total success.


Choosing the Best Amazon Marketing Agency for Your Business

Essentially, choosing the ideal Amazon marketing partner for your needs really comes down to your unique goals and budget. Make sure any company you’re considering has the track record and knowledge to help you meet your sales goals accordingly. And don’t be afraid to ask for testimonials or case studies that help back up what they’re trying to sell you.

Also, be realistic about budget when hiring an Amazon marketing company. Most Amazon consulting experts cost a few hundred to a few thousand dollars per month, but the end result of increased sales is often worth it. Just the time savings alone of not having to handle each task by yourself or hiring an in-house team member often makes it worth the added expense.

At SupplyKick, we work with your business to meet your goals, budget, and needs to create a custom Amazon marketing agency plan. We make it our mission to know all angles of the process and work hard to save you time and grow your sales.

Interested in learning more about an Amazon agency partnership with SupplyKick? Contact our team of experts today to get the conversation started about your Amazon sales success.

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