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Why Is My Amazon Listing Suppressed and How Do I Fix It?

Amy Shea
Feb 16, 2018 2:24:24 PM

Need help managing your Amazon listing?

Last updated: August 20, 2020

Think about it. When you start searching for a new product, where do you look first? Most likely you head to the Amazon marketplace, type in the most relevant keyword, and click—millions of products are at your fingertips. With over 60% of product searches beginning on Amazon, brands have realized it is imperative to utilize the platform to reach larger markets, move more merchandise, and create a widespread brand audience.

What many retailers don’t realize, however, is that Amazon product listings require constant maintenance and upkeep. It’s impossible to succeed on the platform with a “set it and leave it” strategy. While there are plenty of steps sellers must take before listing products on Amazon, it’s important to note there is substantial work to be done while a product listing is live.

All listings on Amazon must be constantly updated and maintained because, if any elements of a listing fail to meet Amazon’s requirements over time, it will be suppressed or deactivated until the issue is resolved. And if a listing is suppressed, that immediately translates to lost revenue for every hour the listing is down until it is fixed.

Blog_Amazon Suppressed Listing

What causes a suppressed Amazon listing?

Suppressed listings usually occur when a specific product listing doesn’t quite live up to Amazon’s rigorous standards. According to Amazon, these suppression guidelines are in place to make it easier for consumers to locate, research, and actually purchase products on its platform. In order to ensure product listings won’t be suppressed by Amazon, sellers should include all required product details and information.

Common examples of missing or insufficient information that can lead to suppressed listings include:

  • Any product listing without at least one main image.
  • Any listing (excluding certain categories such as apparel, books, or shoes) without a detailed product description.
  • Any clothing or accessories item with a title longer than 80 characters.
  • Any product listing without a defined category type.

 

How can I fix suppressed listings?

Luckily, sellers can identify and correct suppressed listings without too much hassle. The difficulty is that this requires sellers to consistently check back on their listings to ensure everything is up to date and running smoothly.

Here are 5 easy steps to fix a suppressed Amazon listing:

  1. Navigate to the ‘Manage Inventory’ button under the Inventory tab in Seller Central.
  2. If you have any suppressed listings, you will see a ‘Suppressed’ button. If no ‘Suppressed’ items are indicated, then congratulations–all listings are working properly!
  3. If the button is present, click ‘Suppressed’ and select the desired product listings.
  4. Go through and edit listings that need more information, or click ‘Manage Images’ to fix those without product pictures. Every product listing has an Amazon Product Summary page, which lists out all of the suppression and quality issues.
  5. Once all of the issues have been resolved, click ‘Save and Finish’ to exit.

 

Never miss a listing error with SupplyKick

Selling products on Amazon is difficult. Between marketing efforts, logistics, and case management, sellers have a lot on their plate—especially when they’re managing their own brand. Add to this the consistent monitoring of Amazon product listings, and it can become a bit overwhelming.

Working with a single, trusted third party seller can help eliminate both the marketing and logistics stress of selling on Amazon as well as the ongoing maintenance and upkeep of the listings. At SupplyKick, we take the hassle out of selling on Amazon and let brands focus on creating winning products.

Talk with a SupplyKick Amazon Expert today.

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