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Selling on Amazon presents business owners with the incredible opportunity to reach millions of new customers all over the globe. However, it also presents its own range of challenges that must be overcome if you want to be successful on the marketplace. From knowing how to create an exemplary product detail page, to setting up and maintaining an Amazon Advertising campaign, to dealing with all of the rules and regulations that come with enrolling in Amazon Brand Registry and other programs, there is a steep learning curve before you can make the most of all that the ecommerce platform has to offer.
The good news, though, is that working with an Amazon agency consultant can make conquering this learning curve a whole lot easier. An Amazon seller consultant works to help you navigate the various aspects of running a thriving business on Amazon—from marketing to logistics to customer service and beyond. Seller consultants serve as a constant source of feedback and guidance that you can turn to whenever you run into questions or issues. Working with an Amazon seller consultant enables you to maintain full control of your products and brand. It isn't the same as bringing on a new partner and is instead more like bringing on an Amazon seller expert who will serve as your mentor and advise you along the way, while executing on any Amazon-related initiatives you might not have the current time or resources for.
There are several different types of Amazon business consultants, and each type may contribute to a specific component of your Amazon success, whether that be launching a new product, navigating FBA, or managing your paid advertising and SEO efforts. Below, we'll take a detailed look at the various types of Amazon consultants in order to help you decide which one is the right choice for your business.
Amazon FBA is one of several programs that Amazon makes available to its sellers, and it is arguably one of the most advantageous. FBA stands for Fulfillment By Amazon, and the program is exactly what its name suggests. When you enroll in Amazon FBA, you are then able to ship your products in-bulk directly to Amazon's fulfillment centers. When a customer purchases your product on Amazon, Amazon is responsible for packing the product and shipping it to the customer. With the rollout of Buy with Prime, Amazon's new DTC program, you can bring the benefits of Amazon Prime payment and fulfillment services to your brand's online store.
Enrolling in Amazon FBA is a great way to take responsibilities such as order fulfillment and returns off of your plate, but the program also comes with a number of complexities that must be navigated if you want to be successful. Thankfully, an experienced Amazon FBA consultant is able to help—take a look at how SupplyKick helped this coffee company navigate FBA and grow their brand presence quickly on the marketplace.
When you work with an Amazon FBA agency, you can look forward to having someone assist you through the complicated transition from Vendor to Seller Central as well as someone who will help you manage your Amazon FBA products in the most cost-efficient way possible. Since the FBA program comes with a number of fees such as storage fees that increase the longer your products go unsold, an effective inventory management strategy is essential if you want to minimize your expenses. Amazon seller central consultants, though, are experienced at managing FBA products in such a way that the various fees associated with the program are kept as low as possible.
If you would like to lessen your burden of responsibilities as an Amazon seller while still keeping your profit margins as high as possible, employing the help of Amazon vendor consulting and working with an experienced Amazon seller consultant who will be able to help you navigate the various complexities of Amazon FBA is certainly an excellent option to consider.
The Amazon platform is home to millions of loyal customers located all over the world. If you want to ensure that these customers actually find your product, though, an effective Amazon marketing strategy is essential. There's a lot that goes into successfully marketing a product on Amazon so it isn't lost amidst the sea of other products in your category. This includes developing an exceptional product page complete with compelling photography and well-written, optimized content as well as creating effective PPC Amazon Advertising campaigns and beyond.
Working with an Amazon marketing consultant is one great way to ensure your approach to marketing on Amazon is as effective as possible. An Amazon seller consultant who specializes in marketing services will be able to analyze your products and brand, work with you to understand your goals, and create a comprehensive marketing strategy that will help you reach them. This starts with developing product listings that are complete with white background and lifestyle photographs and targeted descriptions designed to attract a customer's interest. A successful Amazon marketing strategy also includes devising an effective product launch meant to grow your sales and reviews as much as possible during the all-important period of your product's launch on Amazon. From there, an Amazon brand consultant will also be able to help you develop an alluring brand strategy for your company as well as help you create and manage advertising campaigns by taking advantage of the various advertising opportunities that Amazon makes available.
If you want your product to become the next big best-seller on Amazon, a creative and professional approach to marketing is key, and helping ensure that your marketing strategy is as effective as possible is one of the biggest reasons to hire an Amazon consultant.
If you aren't familiar with SEO and what it entails, understand that SEO is something that can make or break your success on Amazon. SEO stands for Search Engine Optimization and, in essence, it determines how easy or difficult it is for customers to find your product on the marketplace.
Let's say, for example, that you are selling woodworking tools on Amazon. When a customer searches terms such as "woodworking" or "woodworking tools," you want your products to show up as high in the displayed search results as possible. While Amazon makes use of a complex set of algorithms to determine what products are displayed for any given search, effective SEO can help ensure that those algorithms are favorable to your products.
There's a lot that goes into optimizing your product pages for SEO—researching the most targeted keywords to include for your audience and product, sprinkling those keywords into your product copy in the most important places on your listing, structuring your product page in the appropriate way, and more. Thankfully, an Amazon SEO consultant is able to help you effectively and regularly optimize your product listings. Amazon listing experts know what it takes to ensure that a product page is actually found by customers on Amazon, and this is by far one of the biggest keys to success.
In the end, SEO is arguably the most important thing to get right about your product pages given that customers are never going to see all of the other hard work you've put into them if they aren't able to easily find them in the first place. By working with an Amazon seller consultant that understands how critical great SEO is, you can ensure that all of your product pages are optimized using SEO strategies that have been tested and proven effective.
While the benefits of working with an Amazon seller consultant are undeniable, it's understandably important for you as a business owner to stay within budget and keep your expenses low. Ultimately, the answer to the question of how much does an Amazon consultant cost depends on the scale of the work they provide. The best Amazon consultants will offer a variety of services that range from full-service offerings designed to help you with every aspect of selling on Amazon, to more narrow, customized offerings that may cover a single area such as marketing, advertising, or even customer service.
At SupplyKick, we pride ourselves in our ability to build long-lasting partnerships with a customized package of services based on your specific business needs, budget, and current team resources. We offer two types of partnership: Wholesale or Agency. With Wholesale, our partners receive high-quality marketing, advertising, and logistics solutions while we sell your products on Amazon. As a third-party seller, we unload all of the Amazon management work so you can focus on other business needs. In our Agency partnership, we execute all of the above, but you maintain ownership and control of your brand on the marketplace. If you have a brand presence on other marketplaces, we also offer services to Walmart Marketplace sellers.
Whether you need ongoing help with marketing and optimizing the SEO on your product pages, or you are looking for a full-service Amazon consulting agency who will guide you through every step of launching, optimizing, and marketing a product on Amazon, the expert team at SupplyKick is able to help. Contact us to learn more about our consulting and seller services.