Amazon Seller Account

To begin the Amazon seller registration process, you will need the following information:

• A bank account number and routing number 
• An active credit card 
• Government-issued identification such as a passport or driver's license 
• Tax information 
• Phone number

With this information in hand, navigate to the Amazon Seller Central login portal and create your Seller Central account. Once your account is created, you'll be asked to choose between the two Amazon seller account types: a Professional seller plan and an Individual seller plan.

While a key difference between the two account types is the fee structure, the Professional Selling plan offers a more expansive list of account features, special listing elements, exclusive access to Amazon Marketplace Web Services, inventory and sales reports, and more. An individual selling plan can be a great option for small businesses that are just starting to explore selling on the Amazon platform. The individual plan allows you to create new product pages, but does not give you access to inventory management tools, and Amazon sets your shipping rates. If you realize you need a different level of features, you can change your Amazon selling plan at any time.

After you've finished the Amazon seller account sign up and selected your plan, you're ready to get started listing, marketing, and selling your products. Whether you’re aiming to be an Amazon wholesale seller, engage in retail arbitrage, or start a private label, the Amazon Seller Central platform provides a wealth of tools to help sellers with everything from advertising to order fulfillment.

Amazon Seller Fees

Amazon seller fees vary based on the plan that you choose when you create your Amazon Seller Central account. An Individual plan comes with no monthly charges, but instead charges the seller $0.99 per item sold. The Professional plan costs a flat rate of $39.99 per month—no additional fees per item sold. This fee structure means that if you sell at least 40 products per month, the Professional plan may make the most sense for your brand. 

In addition to seller fees, Amazon also charges “referral fees”—a percentage-based fee for each product sold on the platform. While these referral fees are the same for either Amazon selling plan, they can vary from category to category. For example, products that fall under the category of consumer electronics only have a referral fee of 8%, while clothing and accessories have a 17% referral fee. You’ll need to be aware of FBA fees, too, as well as Amazon seller requirements. Having to know all of this information can be confusing, which is why Amazon seller management services are used by many companies to free up time for running their business (and alleviate stress).

Amazon Seller Support

Amazon offers support to sellers 24/7 to help resolve issues spanning from Seller Account management to product listings, inventory management, or customer orders. While a seller is not able to call for Amazon Seller Central help directly, you can connect with a support specialist online by opening a ticket. From there, you can select your preferred contact method as email or phone number where a support specialist will call you to talk through your support needs.

To Open an Amazon Seller Support ticket or request a call back:

1. Log into your seller account
2. Click “Help” in the top right corner
3. Click “Get Support” at the bottom of the page
4. Continue through the prompts to submit a support ticket
5. Select email or phone as your preferred contact method and provide the relevant information

In addition to case management, Amazon Seller Central’s Help section also features an expansive database of self-help resources and guides that address common questions and issues.