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As an ecommerce retailer, selling on Amazon makes a lot of sense. After all, Amazon is the largest online retailer, meaning that the demand for your products could be substantial, provided that you know how to strategically market your goods to your audience.
Amazon Seller Central is a powerful resource, but it can be a bit of a challenge to master. On top of that, you’ll have to deal with costs and fees, which add up surprisingly fast. Fortunately, partnering with an Amazon seller consultant in an agency or wholesale capacity can help your brand take the headache out of on-platform marketing and third-party logistics. They can take care of Amazon shipping, Amazon returns, Amazon seller management, and more, helping you focus on other key aspects of growing your business.
Keep reading to learn the Amazon Seller Central tips and tricks that will help you make the most out of your marketplace strategy.
Before we dive too far into Seller Central, it’s important to understand the differences between Amazon Vendor Central vs. Seller Central, or 1P vs. 3P selling. The two primary ways of using Amazon to sell products are via first or third-party logistics. As an Amazon first party seller, you sell items in bulk directly to Amazon via the Vendor Central platform. Then, Amazon sells those products at a markup to the consumer and leverages their own marketing and advertising tactics. When you sell via Vendor Central, Amazon will control retail pricing and all aspects of getting the product to your customer’s doorstep.
The second option is third-party selling, which is what brands and vendors do through the Seller Central platform. Instead of selling directly to Amazon, you sell to your customers directly. Amazon marketplace sellers have more control over your marketplace inventory, branding, advertising, pricing, and customer service issues. You will have access to more logistics and fulfillment options (including Amazon FBA, FBM, dropshipping, etc.) as well as quick payment terms, so you are paid as soon as you make a sale.
Since you're probably selling your products through Amazon already, we won't dive too deep into the account setup process. Fortunately, Amazon Seller Central makes it easy for brands to get started on the platform. Here’s the info you need to create an account:
Creating an account is just the first step, though. The trick is leveraging the platform to increase sales. While Amazon does most of the work to connect you to customers, there are many opportunities to build your bottom line. More on that in the next section.
When you are selling via Seller Central, you have various shipping options available to ship items directly to your customers. Whether you’re shipping from your warehouse or leveraging e-commerce dropshipping businesses, the best way to go is to use Amazon FBA (Fulfillment by Amazon). With FBA, you pay Amazon to store, pack, and ship the items for you. In some situations, FBA is better (especially if you want to be an Amazon Prime Seller), although you'll have to crunch the numbers to see how it affects your margins.
You need to promote your products if you want them to sell well. You can do this through the use of Amazon SEO services and other Amazon marketing strategies. Utilizing the right keywords, A+ Content, Store branding, and advertising can drive more traffic to your product pages and convert customers at a much higher rate.
All Amazon products have reviews, but some of them (more than you would think) are paid. While it's easier to buy positive reviews, it's completely against Amazon’s guidelines. To stay compliant, solicit authentic feedback from your customers. Savvy consumers can tell the difference, and they'll appreciate honest reviews from real people. Doing this can help boost your profile and Amazon search rankings, and increase your sales numbers. section.
Being a third-party seller on Amazon isn't a cut-and-dry situation. While the company makes it relatively easy to sell on its platform, there are many variables to consider. Unfortunately, lots of brands don't plan accordingly, so they run into various Amazon seller problems. Let's break down some of the most common Amazon Seller account issues that users can experience.
At first, it may seem easy to be a third-party vendor on Amazon. Many small and medium-sized businesses discover (and as you may have learned), however, that there's a vast difference between making products and selling them. You may have the best items on the platform, but you'll lose to the competition if you don't know how to sell them.
Working with Amazon Seller management services can make it so much easier to succeed. What kinds of elements can a management agency help with? Let's take a look at the biggest ones:
At SupplyKick, we work with you to maximize your marketplace profitability and sales potential. Contact our team to find out how we can help take the headaches out of selling on Amazon Seller Central.