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Why Your Pricing on Amazon Matters

Oct 26, 2017 10:00:03 AM

Why Pricing on Amazon Matters

Successful brands understand the importance of their relationships with brick and mortar retailers and work diligently to ensure that their pricing remains consistent across storefronts. But when was the last time you considered the price of your products online? As resellers gain access to your product to sell on Amazon, they may violate the minimum advertised price (MAP) of your products, harming your brand and your partnership with brick and mortar stores.

SupplyKick Director of Partner Success Dan Lindsey recently contributed an article to the Forbes Business Development Council titled, “Why a Lack of Pricing Consistency Damages Your Brand.” In the piece, Dan keys in on how a lack of attention to your pricing on online marketplaces can lead to decay in your relationships with brick and mortar retailers and harm your brand in a variety of ways.

Ultimately, your brand’s presence and pricing on Amazon are up to you to maintain and protect. Let SupplyKick show you how we can protect your brand and pricing on Amazon while taking your sales to the next level.

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