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What Are the Benefits of Amazon Brand Registry?

Nov 1, 2017 1:09:45 PM

In May of 2017, Amazon changed their Brand Registry program to offer a better overall experience for brands seeking to protect their product listings. Currently, any brand with a registered trademark can enroll in Amazon Brand Registry online and reap a variety of benefits.

Brand Registry enrollment is fairly simple and requires an active registered trademark for your brand name, a list of product categories, a brand website, a list of countries where your products are manufactured and distributed, and images of your brand’s logo, products, and packaging. Benefits include access to Enhanced Brand Content, product listing protection from other sellers, a potential for increased sales, and an overall improvement in your Amazon experience.

Take a look at our infographic below to get a better idea of what Amazon Brand Registry offers, how it can benefit your brand, and how the enrollment process works. If you’re ready to improve your Amazon experience and take your sales to the next level, let us show you how SupplyKick can tackle the Brand Registry process on your behalf and improve your brand’s health across the marketplace.


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