So you’re thinking about selling on Amazon? Although it might seem as though brands can just start selling products on Amazon on a whim, there is actually a pretty finite process in which they must follow. In this article, we’ll run through the Amazon-approved selling process and uncover some ways your brand can streamline and expedite the process.
First off, Amazon recommends that before a brand even registers to start selling on Amazon that a vendor strategy is in place. This means you need to choose which categories your products fall into, determine the type of selling plan your organization will utilize, and set up your actual vendor account. The initial process of setting up your account involves registering, inputting account information, and filling out relevant data. Needless to say, it can take some time to finalize.
Next, it’s time to add your products to the Amazon marketplace. This is where the process can quickly become a little convoluted. Without a professional selling subscription, vendors have to manually upload products one at a time. If you’re listing a brand-specific product that isn’t already on Amazon, you’ll have to create brand new product listings, which include keyword-heavy headlines, descriptions, and photographs. You can also append current listings or edit variations of different products at this time. It’s crucial to focus on the specific words and phrases for your descriptions as a great description can help move more product!
Finally, it’s time to start selling on Amazon. Amazon has built its entire brand around customer satisfaction and an easy UI, which makes the actual selling part of the process a breeze for both the customer and the vendor. The behind-the-scenes logistics, however, aren’t always as streamlined. If you’re leveraging a FBA relationship, Amazon will handle the shipping of your items for you. This can include tons of hidden shipping and storage fees, however, which is why many sellers decide to handle shipping and logistics themselves. Your logistics decisions also impact how your team will handle and process returns on Amazon. Both options have their pros and cons, so make sure you do your research before you settle on one option.
While the Amazon vendor process seems incredibly streamlined and to-the-point, it still requires extensive time and resources to get started selling on Amazon. The best way to bypass the time-consuming manual work is by partnering with an exclusive Amazon retailer, such as SupplyKick, to manage the vendor process from the very beginning. Plus, Amazon seller fees can quickly add up. The fees start at $0.99 per item, and if a vendor sells more than 40 items in a given month, Amazon requires a monthly fee of $39.99 plus additional fees. With a single seller partner, vendors don’t have to worry about these fees and minute details. Because SupplyKick purchases products directly from vendors, it becomes the Amazon seller and assumes responsibility for all subsequent steps in the supply chain process. Get started selling on Amazon with SupplyKick today!