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Product Inserts 101: Benefits, Best Practices & Examples

Apr 1, 2022 1:34:13 PM

Amazon product package best practices

Product packaging inserts provide Amazon marketplace sellers with proactive marketing and customer service opportunities. You can use inserts within your Amazon packages to request feedback, suggest other Amazon products you sell, and share contact information for correcting customer issues—which can help to mitigate negative ratings and returns. 

Finding out how to increase sales on Amazon in new ways can be tough, but product inserts can serve as a unique sales, customer service, and engagement tool all wrapped into one.


The Benefits of Product Packaging Inserts

Designing a branded insert can help you to build trust with your customer once your product hits their doorstep. You can use Amazon package inserts to:

  1. Show gratitude for your customer’s purchase
  2. Provide discounts for future purchases in your Amazon store
  3. Reiterate your brand purpose to gain loyalty
  4. Share key customer service information
  5. Directly facilitate feedback from your customers

Creating your insert with the above five benefits in mind will provide an avenue for customers to reach out if needed and potentially purchase from you again.

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Amazon Packaging Insert Best PracticesAmazon product package insert examples



Making your product insert the size of a standard business card (3.5 x 2 inches) will allow you to fit all the information you need, while also staying small enough to make it easy for your customer to hold on to.

Feature custom content and imagery on your insert and request feedback, but be sure to do so within Amazon’s Terms of Service (TOS) and review guidelines. It’s very important to not provide an incentive of any kind to entice customer reviews. Amazon prohibits product inserts and packaging from offering a “financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product."


Remind your customer about any warranties or special instructions related to your product, and provide clear direction on how to get further support from your team if issues arise. This is also a great opportunity to request your customer to contact you regarding problems with the product, which can keep dissatisfied customers from immediately leaving a poor Amazon review and allow you to proactively resolve the issue.


Remember not to use messaging or links that send customers to your own website to shop in the future—this is against Amazon’s selling policies. Generally, outside URLs are not allowed and should be avoided.


Use inserts as an opportunity to promote complementary products you sell that might be of interest to them. Remember, only cross-sell products you sell on Amazon to stay within TOS.


Don’t directly ask for a positive review. Avoid words like “happy,” “positive,” “satisfied,” and “5-star” to risk misinterpretation of incentivizing. Keep these requests neutral (i.e. “We would appreciate hearing your feedback!”) and provide simple directions on leaving a review.

Blog-2022-Product-Inserts-Checkmark_2 Consider giving your customer a discount on their next order. The code must be exclusive to your Amazon store—and should not be anywhere near where you mention feedback or reviews, so consider placing it on the opposite side of the card.


Engage More Customers on Amazon

Not sure how to go about creating product inserts? Need help implementing other tactics to grow your review count while staying Amazon-compliant? An Amazon seller consultant can help you with product inserts, marketing and logistics, and your overall marketplace sales strategy. Learn what it means to partner with SupplyKick and grow your business on Amazon by connecting with our team.

Looking for more creative ways to grow customer engagement on Amazon? Download our playbook.

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