Today, over 60% of all online product searches begin on Amazon. If you want to sell your products online, there is no platform that offers more potential than the e-commerce giant. With that said, succeeding as a seller on Amazon isn't as simple as it might seem. Amazon is a fiercely competitive marketplace where rising to the top requires a detailed and innovative strategy that looks at every aspect of your product's listing and your marketing efforts.
To help you out, we'll take a look at how to sell on Amazon for beginners as well as how SupplyKick can help you grow your sales on Amazon.
The first thing that you will need before you begin selling on Amazon is an Amazon Seller account. When you go to create your account, you'll have to choose between two options: "sell as a professional" and "sell as an individual". If you choose "sell as a professional," you'll be required to pay a monthly fee of $39.99. If you choose "sell as individual", you'll be required to pay a fee of $.99 per product that you sell. Selling as a professional is obviously preferable if you plan to sell more than a few dozen products a month, but don't worry too much about which option you choose as you can change it at any time.
Once you have an Amazon Seller account and a supply of inventory ready to start shipping out, it's time to begin creating your product listings. Your product listing, otherwise known as a product detail page, is the information that a customer sees when they view your product and includes things such as written copy describing your product, product images, the price of your product, and more. Having an optimized product listing is essential in order to capture a customer's attention and convert them into a buyer. It is your one chance to impress those who find your product page with A+ Content and professional product images as well as your one chance to include important keywords and other details that may help you rank higher in Amazon's algorithms—so be sure to put plenty of time and thought into the listing that you create.
With your product now listed for sale on Amazon, the next, all-important step is to begin marketing it. It's unfortunately not enough to have a great product and well-designed product listing; to succeed on Amazon, you'll need an innovative and comprehensive marketing strategy for your brand specifically for the Amazon marketplace. Thankfully, there are plenty of avenues to take advantage of, from advertising on Amazon itself to social media ads to Google Adwords and beyond.
Succeeding as a seller on Amazon is hard, especially when you're managing your entire product line on other marketplaces. At SupplyKick, we make it as easy by leveraging our well of resources and years of Amazon seller experience. When you partner with SupplyKick, we handle every aspect of the selling experience—from creating product listings to optimizing existing ones, to ensuring accurate inventory levels. And on top of all that, we provide you with a dedicated account manager you can go to with questions at any time.
To learn more about the benefits of partnering with SupplyKick and bringing your product to Amazon's millions of customers, feel free to contact us today!
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For press inquiries, please contact Molly Horstmann, mhorstmann@supplykick.com
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