There's no denying the Amazon Marketplace has completely changed the way brands do business with consumers. 66% of all online shoppers now begin their product search on Amazon, even if they don't think they'll make a purchase on the site. With more than 197 million shoppers logging in to Amazon every single month in the U.S., there is no shortage of eyes on products. However, it's up to brands to attract and convert these shoppers into buyers.
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