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Amazon Marketplace
Strategies & Insights.

Playbooks, guides, and tactical content for brands selling on Amazon.

180+ articles
8 topics
10+ years of Amazon expertise

Latest Articles

How do returns and customer service work for FBA sellers?

How do returns and customer service work for FBA sellers?

Understand how FBA returns and customer service work, what Amazon handles, what sellers still own, and how to reduce ...

How does the shipping and returns process work when using Amazon's fulfillment service?

How does the shipping and returns process work when using Amazon's fulfillment service?

Learn how Amazon fulfillment handles receiving, shipping, returns, refunds, and inventory flow so sellers can manage ...

What business models tend to be most profitable for Amazon sellers?

What business models tend to be most profitable for Amazon sellers?

Compare profitable Amazon seller business models, including private label, wholesale, agency partnerships, and FBA, to ...

How do Amazon FBA fees compare to fulfilling orders yourself or using a third-party logistics provider?

How do Amazon FBA fees compare to fulfilling orders yourself or using a third-party logistics provider?

Compare Amazon FBA, self-fulfillment, and 3PL costs to understand per-unit fees, labor, storage, service trade-offs, ...

What are the main reasons some Amazon FBA sellers fail to become profitable in the long run?

What are the main reasons some Amazon FBA sellers fail to become profitable in the long run?

Explore why Amazon FBA sellers struggle to stay profitable, including fee creep, inventory mistakes, advertising costs, ...

How do the fulfillment and storage fees change based on the size and weight of my products?

How do the fulfillment and storage fees change based on the size and weight of my products?

See how product size, packaged weight, dimensional weight, and storage volume change Amazon FBA fulfillment and storage ...

What are the main fees involved with FBA and how do they affect my profits?

What are the main fees involved with FBA and how do they affect my profits?

Review the main Amazon FBA fees, from fulfillment and storage to returns and surcharges, and see how each cost affects ...

What are the main challenges sellers face when switching from FBA to FBM or vice versa?

What are the main challenges sellers face when switching from FBA to FBM or vice versa?

Understand the inventory, operations, account health, and customer experience risks sellers face when switching between ...

How do the shipping and customer service responsibilities differ for FBM sellers compared to those using FBA?

How do the shipping and customer service responsibilities differ for FBM sellers compared to those using FBA?

Learn how shipping, customer service, returns, and buyer communication differ for FBM sellers compared with brands ...

Is FBM better than FBA?

Is FBM better than FBA?

Compare FBM vs FBA across cost, control, Prime eligibility, customer service, and scale to decide which fulfillment ...