/Logos/SupplyKick_Logo.svg "SupplyKick_Logo"){kind=logo}
Eagle Lights had already tried working with a third-party Amazon seller. It didn't go well. Reporting was inconsistent. Communication lagged. Pricing issues created friction. The Connecticut-based LED headlight manufacturer needed a partner who would manage the account like an operator, not a middleman.
In November 2019, Eagle Lights handed a small test assortment to SupplyKick. Within a month, the assortment tripled. Sales outperformed forecast by 20%. Ad sales grew over 100%. The difference wasn't strategy. It was execution, reporting, and trust.
Key Results at a Glance
| Metric | Result |
|---|---|
| Sales vs. forecast | +20% |
| Assortment growth (QoQ) | 3x |
| Ad sales growth | 100%+ |
Eagle Lights Amazon Case Study Overview
Brand: Eagle Lights manufactures premium LED headlights and automotive accessories for online-only distribution.
Product line: Requires clear fitment details, technical specs, installation confidence, and visual proof that the parts work as advertised.
Partnership start: November 2019
Test period to full handoff: Under 30 days
Why Eagle Lights Left Its Previous Third-Party Seller
Reporting and Communication Issues
The previous partner didn't provide consistent sales reporting or clear account updates. Eagle Lights couldn't see what was happening in the account, which listings were moving, or where ad spend was going. Communication was slow. Questions sat unanswered. When visibility breaks down, trust follows.
Pricing and Account-Management Concerns
Pricing decisions created conflict. The seller's incentives didn't align with Eagle Lights' margin goals or brand positioning. Eagle Lights needed a partner who would advocate for the brand, not just push volume. They started looking for an Amazon partner who could take day-to-day management off their plate and report like a real account owner.
What SupplyKick Changed First
Eagle Lights didn't hand over the full catalog immediately. They started with a few ASINs to test the relationship. SupplyKick focused on the basics: clean reporting cadence, listing cleanup, and responsive account management.
- Listing Content and Keyword Updates: SupplyKick rewrote product titles, bullet points, and descriptions with search-relevant language that matched how buyers look for LED headlights and aftermarket lighting. The content answered fitment questions, spelled out technical specs, and gave buyers installation confidence.
- Product Photography and A+ Content Rollout: SupplyKick's in-house photographer shot new product images. Clean backgrounds, clear angles, visible beam patterns, and installation context. Then the team built custom A+ Content for each listing. For a technical product like LED headlights, A+ Content does real work: comparison charts, fitment guides, durability callouts, and before/after visuals that show the product in use.
Amazon's own data says Basic A+ Content can lift sales by 8%, and Premium A+ Content can lift sales by 20%.
- Dedicated Account Management and Reporting Cadence: Monthly sales reports. Clear ownership of action items. Fast response times. The account manager kept Eagle Lights informed, listened to their input, and treated the account like internal inventory. That's what separated this partnership from the last one.
Within a month, Eagle Lights expanded the assortment. The test proved the relationship worked.
How Amazon Advertising Supported Growth
Ad Management Handoff
Eagle Lights wanted to focus on product development and new channels, not daily Amazon ad management. SupplyKick took over campaign oversight, search term refinement, and bid adjustments. The team invested its own capital into ad spend for Eagle Lights, which aligned incentives and removed friction around budget approvals.
Efficiency and Sales-Growth Focus
Ad sales grew over 100%, but the goal wasn't just spend more and sell more. The advertising team continuously refined campaigns to improve efficiency and return. That meant cutting wasted spend, focusing on search terms that converted, and balancing branded coverage with category expansion.
Results After the Transition
Sales Versus Forecast
Sales came in 20% above the forecast SupplyKick and Eagle Lights built together. That's not a projection miss. It's proof the account responded to better management.
Assortment Growth and Operational Momentum
The product assortment tripled quarter over quarter. Eagle Lights kept adding SKUs because the partnership was working. More products, better listings, stronger advertising support, and clearer reporting created a flywheel.
"We were apprehensive about working with another Amazon partner. However, our dedicated account manager kept us informed and listened to all of our suggestions. This made it very easy to do business with SupplyKick."
Keith Remy, Chief Technical Officer at Eagle Lights
/Logos/SupplyKick/SupplyKick-Logo_White.svg "SupplyKick-Logo_White"){kind=logo}