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What is A+ Content on Amazon?

Jan 29, 2018 10:14:25 AM

When a brand has been selling a certain product on Amazon for a while, there may come a time when it feels as though it has hit a plateau. Although sales might be doing well and steadily trending upwards, there hasn’t been the push needed to take demand to the next level. For brands looking to give a boost to product performance on Amazon, A+ content can provide the necessary push.

Understanding A+ Content

A+ content provides sellers and brands with extra space to dig in deeper on the details, specifications, and differentiators of specific products.This could mean explaining in more depth the materials used to build a certain product, calling out specific features, and outlining important specs that anticipate customer questions.

On top of general product descriptions, pictures, and buying options, A+ content allows a seller to use detailed descriptions and content to deliver as much information as possible to potential customers. Demonstrating to customers different ways that they can use a product can increase conversion rates while maximizing customer engagement and interest. In fact, according to Amazon, leveraging A+ content can help boost sales from 3 to 10% overall.

Benefits of A+ Content

Leveraging A+ content can help sellers increase profitability while optimizing specific product standings in the marketplace. Adding A+ content to product listings can result in:

  • Increased Conversions: Enhanced product details can help answer potential customer questions before they’re asked, resulting in more purchases.
  • Brand Credibility: In-the-know customers can rest easy knowing brands who leverage A+ content are trusted Amazon sellers with credible backgrounds.
  • Higher Product Rankings: As sales increase, certain products can rank higher in search thanks to the details delivered through A+ content.
  • Increased Customer Feedback: A+ content can serve as a jumping off point to a conversation with potential and new customers in the Amazon comments section.
  • Product Credibility: Products with more details, visuals, and descriptions are often seen as more credible and on-brand compared to those without.

Take Your Amazon Listings to the Next Level

If your brand is looking to get started with A+ content but you don’t know where to begin, let SupplyKick take the guesswork out of the process for you. We help brands of all sizes maximize online sales without any in-house stress, packaging, or hassle. We can write, create, and design winning A+ content to help move your products and take your Amazon listings to the next level.  Get started today.

Photo by Simon Rae

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